Vijay Sekuru
Leads MintCarb’s product direction and the regulatory research the platform is built on.
Vijay Sekuru is the ideologist behind MintCarb. His work sits where carbon reporting has moved from voluntary to statutory — from the EU’s Carbon Border Adjustment Mechanism and India’s Carbon Credit Trading Scheme to disclosure regimes such as California’s SB 253. The hard part is rarely the calculation; it is the evidence behind it, and whether that evidence holds up in front of a verifier. MintCarb is built around that problem, across measurement, compliance, verification and reporting.
His career began in the early 2000s in computer graphics, animation and visual design, sharpened through years of teaching and studio work. Over two decades he grew that craft into end-to-end digital delivery — web and mobile applications, custom software, UI/UX, digital marketing and brand strategy — and into scaling teams and global operations across mobile, analytics and cloud, always with an eye for how a product looks, works and is used.
As a founder he builds ventures that pair creative craft with commercial delivery, among them a natural mother-and-baby care brand built on traditional, chemical-free formulations; as an advisor he helps shape brand narratives and the way organisations work. He writes and speaks on leadership in an AI-driven world and on healthier ways of working. The thread through all of it: turning creative insight into brands, products and teams that perform.
- 20+ years in technology
- Ideologist
- Founder, WMAD (2022)
- Co-Founder, Tanvi Naturals
